AI roleplay and coaching for every prospect and customer conversation

Everyone who talks to customers is selling. Now they can practice.

Rehearse the call before it is the real one.

Get a demo → Try a simulation →

Built from your products, your objections, and your open deals. Scored the second the call ends.

Dana Chen · VP Operations
Voice call · 2:34
DANA CHEN · VP OPS Look, I've got three vendors quoting me right now. Your platform costs almost double. Why would I pay that?
YOU Totally fair. Before we talk pricing: when a new rep takes 9 months to ramp instead of 4, what does that actually cost your team?
DANA CHEN · VP OPS Honestly? We lose about a quarter of pipeline per cohort during ramp. It's a real problem.
OBJECTION HANDLING 4.1
When teams reach for FirstPass

Teams start with onboarding. They stay for everything after.

01
A deal is in flight
The committee call on Thursday decides it. Find the risk before the call, not in the debrief.
02
The message changed
New pitch, new pricing, new positioning. Everyone saying it the same way in days, not quarters.
03
A competitor moved
You learn how they’re positioning against you on Monday. Every rep has a tested rebuttal by Friday.
04
The market moved
A new CEO, an acquisition rumor, a layoff in the news. Your reps get asked. They need an answer.
05
Someone new joined
The reason everyone thinks of first. Structured tracks from day one, and four more reasons to still be here in month twelve.

The cost isn’t a bad training score. It’s a lost deal, a renewal at risk, a quote that went to a competitor.

How it works

Deliberate practice, before the conversation matters.

01
AI buyers who push back like yours do
Built from your products, your objections, and your open deals. One buyer or a full committee, by text or voice.
02
Scored the second the call ends
Every call is scored on a 7-dimension rubric, with the moments behind each score and a better line to try.
03
See exactly where coaching is needed
The AI Coach suggests the next drill, managers get a coaching brief, and re-checks show whether the skill improved.
The platform

Five ways to practice. One coaching loop.

Skill Builders
One message, mastered.
Drill a single moment until it’s automatic.
  • A single objection
  • Competitive positioning
  • A price increase
Calls
Real calls, down to the audience.
One buyer or a full committee, by text, voice, or an optional video avatar.
  • Discovery with a skeptical CFO
  • A renewal at risk
  • Presenting your real deck
Tracks
Skills and calls, with a purpose.
Calls and skill builders in order, with optional pass gates between steps.
  • New-hire onboarding
  • Product launches
  • Closing a skill gap
Deal Prep
Practice the actual deal.
From your notes, a HubSpot deal, or a real recorded call.
  • Thursday’s committee call
  • Run back a call you fumbled
  • A run-through on your phone
Game Mode
A low-stakes way in.
For people who talk to customers but don’t think of it as selling.
  • Sell something absurd
  • Fundamentals, not product facts
  • A team leaderboard
Deal Prep

Practice the call you’re about to have. Or replay the one you just had.

Your best rep doesn’t need onboarding. They need Thursday’s call to go right. FirstPass pulls out the stakeholders, objections, and competitive context, then builds a practice version of the real conversation, so the risk surfaces while there’s still time to act on it.

01
Prep the next call
Paste notes or pull a deal from HubSpot. FirstPass builds the practice version of your upcoming meeting, with the full buying committee.
02
Run it back
Pick a recorded call imported from Gong, Chorus, Zoom or Microsoft Teams. Same buyer, same pressure. Retry the moment you fumbled.
03
Keep the deal
The deal stays in your library, so you can prep the next call from it and run it through on your phone before you walk in.
Paste notes
Import from HubSpot
EXTRACTED FROM YOUR NOTES
Acme Corp: Q3 Renewal
Dana Chen · VP Ops Marcus Hall · CFO Priya Rao · IT Lead
LIKELY OBJECTIONS
•Pricing vs. renewal budget
•Competitor feature parity claim
•Integration timeline
AI Coach

Coaching that doesn’t wait for the 1:1.

When a weakness shows up across calls, the AI Coach suggests the drill, the rep creates it in one click, and FirstPass checks whether the gap actually closed.

01
Surfaced, not just reported
A weak spot becomes a drill suggestion on the rep’s Home page. Suggestions from low scores are switched on per organization.
02
Built from real calls
Every suggestion traces back to specific moments in specific calls, not a generic “improve discovery” nudge.
03
Checks whether it worked
After the drill, FirstPass checks whether the score improved, stayed flat or slipped. Pending suggestions expire after 14 days.
app.myfirstpass.com/dashboard/my/coach
COACH · SUGGESTED FOR YOU
Objection Handling: price pushback
THIS WEEK
A 3-turn drill built for where you’re getting stuck: same buyer, harder on price.
EXPIRES IN 14 DAYS Create Skill Builder
WHY THIS DRILL
Objection Handling slipped on your last 3 calls.
Acme renewal2.1
Northwind expansion2.0
Volt Systems intro2.3
Re-checked automatically after you practice.
For managers

The ride-alongs and the recordings were the job. Now they’re the fallback.

Role plays, call reviews, and pre-call planning compete for every manager’s week. FirstPass carries the repetition.

What managers carry today
Time that doesn’t scale
Role playsCall reviews1:1sRide-alongs
  • The same role play, rep after rep
  • Reviewing calls to find coaching moments
  • Prepping reps before important meetings
  • Guessing whether the coaching stuck
What FirstPass takes on
Evidence, not memory
Coaching briefsTeam patternsTeam Coach
  • Reps practice solo with instant feedback
  • Scores flag what to coach
  • Deal Prep builds the rehearsal
  • Re-checks show whether the skill improved

Then coach itManagers coach what needs them, and can review or override any AI score.

app.myfirstpass.com/dashboard
Mobile app

The deal is in your pocket.

The parking lot before a meeting. The commute home. The five minutes between calls. Onboarding happens at a desk in week one. Everything after it happens between meetings.

  • Calls, skill builders, tracks, your Deal Prep plans and Game Mode, by text or voice
  • Feedback after every call, scored on the same rubric as at a desk
  • A Team tab for managers; the full coaching views stay on the web
Coming soon onApp Store Coming soon onGoogle Play
FirstPass mobile: home screen with practice streak and assignments
FirstPass mobile: the calls library with each buyer’s photo
After ramp

Month one is the easy part.

Most platforms are bought for the first ninety days and quietly stop being opened. Here is what the twelfth month looks like.

Month 1
Learning the job
  • A structured track from day one
  • The first discovery call, scored before it happens for real
  • Skill builders on the fundamentals
  • A manager who can see who’s ready for a live call
Month 12
Doing the job
  • Deal prep in the parking lot before Thursday’s committee call
  • A new skill builder the week the pricing changed
  • A tested rebuttal within days of the competitor moving
  • Game Mode on a Friday, because they want to
  • A manager coaching from evidence instead of memory
Built for

Every high-stakes conversation. One platform.

The committee call, the competitive displacement, the pricing pushback, the renewal at risk: the conversations that actually move the number.

Sales teams
The multi-stakeholder call where one skeptic can stall the deal. Rehearse the room, not a script.
Reps with deals in flight
Your best seller doesn’t need onboarding. They need Thursday’s call to go right.
Sales leaders
See where the team is stuck, and coach every rep to the same standard.
Enablement teams
Assign once, reach hundreds. Know who practiced, who passed, and who needs more reps.
Customer-facing teams
Engineers, help desk, service delivery, CS. They talk to customers every day. Game Mode gets them practicing the fundamentals.
See it in action

Watch a rep run a full practice call in 3 minutes.

Integrations

Fits into the stack you already run.

Salesforce
CRM
HubSpot
CRM
SCORM 1.2
LMS
LTI 1.3
LMS
xAPI
LMS
SCIM 2.0
Provisioning
Gong · Zoom · Chorus · Teams
Call sources
SAML SSO
Auth
Slack
Notifications

Stop practicing on customers.

Give every team that talks to customers realistic practice before the call matters.

Get a demo → Try a simulation →