AI roleplay and coaching for every prospect and customer conversation

Everyone who talks to customers is selling. Now they can practice.

Rehearse the call before it’s the real one. Then see how the real one went.

Get a demo → Try a simulation →

Built from your products, your objections, and your open deals. Practice and real customer calls, scored on the same rubric.

Dana Chen · VP Operations
Voice call · 2:34
DANA CHEN · VP OPS Look, I've got three vendors quoting me right now. Your platform costs almost double. Why would I pay that?
YOU Totally fair. Before we talk pricing: when a new rep takes 9 months to ramp instead of 4, what does that actually cost your team?
DANA CHEN · VP OPS Honestly? We lose about a quarter of pipeline per cohort during ramp. It's a real problem.
OBJECTION HANDLING 4.1
When teams reach for FirstPass

Teams start with onboarding. They stay for everything after.

01
A deal is in flight
The committee call on Thursday decides it. Find the risk before the call, not in the debrief.
02
The message changed
New pitch, new pricing, new positioning. Everyone saying it the same way in days, not quarters.
03
A competitor moved
You learn how they’re positioning against you on Monday. Every rep has a tested rebuttal by Friday.
04
The market moved
A new CEO, an acquisition rumor, a layoff in the news. Your reps get asked. They need an answer.
05
Someone new joined
The reason everyone thinks of first. Structured tracks from day one, and four more reasons to still be here in month twelve.

The cost isn’t a bad training score. It’s a lost deal, a renewal at risk, a quote that went to a competitor.

How it works

Practice before the call. Proof after it.

01
Practice with buyers who push back like yours do
Built from your products, your objections, and your open deals. One buyer or a full committee, by text or voice, for sales, prospecting, retention, specialist and help desk calls.
02
Score practice and real calls the same way
Practice is scored the second the call ends. Real customer calls come in from Gong, Zoom, Chorus or Microsoft Teams and are scored on the same rubric, with every product claim checked.
03
Coach the rep and the team
My Coach suggests each rep’s next drill. Team Coach reads the whole team and says where to coach, with the drill to assign.
04
Prove it on the real calls
Impact compares a rep’s customer calls before a drill and after it, on the skill the drill targeted.
The platform

Five ways to practice. One coaching loop.

Skill Builders
One message, mastered.
Drill a single moment until it’s automatic.
  • A single objection
  • Competitive positioning
  • A price increase
Calls
Real calls, down to the audience.
One buyer or a full committee, by text, voice, or an optional video avatar.
  • Discovery with a skeptical CFO
  • A renewal at risk
  • Presenting your real deck
Tracks
Skills and calls, with a purpose.
Calls and skill builders in order, with optional pass gates between steps.
  • New-hire onboarding
  • Product launches
  • Closing a skill gap
Deal Prep
Practice the actual deal.
From your notes, a HubSpot deal, or a real recorded call.
  • Thursday’s committee call
  • Run back a call you fumbled
  • A run-through on your phone
Game Mode
A low-stakes way in.
For people who talk to customers but don’t think of it as selling.
  • Sell something absurd
  • Fundamentals, not product facts
  • A team leaderboard
Five call types, each with its own buyer and rubric:SalesProspectingRetentionSpecialistHelp DeskHelp desks and MSPs →
Deal Prep

Practice the call you’re about to have. Or replay the one you just had.

Your best rep doesn’t need onboarding. They need Thursday’s call to go right. FirstPass pulls out the stakeholders, objections, and competitive context, then builds a practice version of the real conversation, so the risk surfaces while there’s still time to act on it.

01
Prep the next call
Paste notes or pull a deal from HubSpot. FirstPass builds the practice version of your upcoming meeting, with the full buying committee.
02
Run it back
Pick a recorded call imported from Gong, Chorus, Zoom or Microsoft Teams. Same buyer, same pressure. Retry the moment you fumbled.
03
Keep the deal
The deal stays in your library, so you can prep the next call from it and run it through on your phone before you walk in.
Paste notes
Import from HubSpot
EXTRACTED FROM YOUR NOTES
Acme Corp: Q3 Renewal
Dana Chen · VP Ops Marcus Hall · CFO Priya Rao · IT Lead
LIKELY OBJECTIONS
•Pricing vs. renewal budget
•Competitor feature parity claim
•Integration timeline
AI Coach

Coaching that doesn’t wait for the 1:1.

When a weakness shows up across calls, the AI Coach suggests the drill, the rep creates it in one click, and FirstPass checks whether the gap actually closed.

01
Surfaced, not just reported
A weak spot becomes a drill suggestion on the rep’s Home page. Suggestions from low scores are switched on per organization.
02
Built from real calls
Every suggestion traces back to specific moments in specific calls, not a generic “improve discovery” nudge.
03
Checks whether it worked
After the drill, FirstPass checks whether the score improved, stayed flat or slipped. Pending suggestions expire after 14 days.
app.myfirstpass.com/dashboard/my/coach
COACH · SUGGESTED FOR YOU
Objection Handling: price pushback
THIS WEEK
A 3-turn drill built for where you’re getting stuck: same buyer, harder on price.
EXPIRES IN 14 DAYS Create Skill Builder
WHY THIS DRILL
Objection Handling slipped on your last 3 calls.
Acme renewal2.1
Northwind expansion2.0
Volt Systems intro2.3
Re-checked automatically after you practice.
For managers

The ride-alongs and the recordings were the job. Now they’re the fallback.

Role plays, call reviews, and pre-call planning compete for every manager’s week. FirstPass carries the repetition, and Team Coach reads the whole team for you: what it does well, what it gets wrong, and where to coach, from practice and from real customer calls.

What managers carry today
Time that doesn’t scale
Role playsCall reviews1:1sRide-alongs
  • The same role play, rep after rep
  • Reviewing calls to find coaching moments
  • Prepping reps before important meetings
  • Guessing whether the coaching stuck
What FirstPass takes on
Evidence, not memory
Team CoachLive callsObjection playbook
  • Reps practice solo with instant feedback
  • Real calls scored on the same rubric
  • Objections on sales and customer calls checked against your playbook
  • Impact shows whether the skill improved on real calls

Then coach itManagers coach what needs them, and can review or override any AI score.

app.myfirstpass.com/dashboard/team/coach
FirstPass Team Coach: a written read of the team, then what it knows and gets wrong about the product, with findings marked Team strength or Room to improve
Live calls and Impact

Practice is the rehearsal. The customer call is the test.

Bring in your team’s recorded calls from Gong, Zoom, Chorus or Microsoft Teams. FirstPass scores them on the same rubric as practice, checks every product claim, and shows whether the drills changed how the real calls go.

app.myfirstpass.com/live-calls
FirstPass Live calls: the team’s real customer calls beside their practice, with a rep-by-dimension heatmap and the weakest dimension called out

Live calls. The same reps in practice and on real calls, side by side, with the weakest skill called out.

app.myfirstpass.com/live-calls
Impact for one rep: Value Communication averaged 2.0 on three live calls before the skill builder and 3.8 on four after

Impact. A rep’s customer calls before a skill builder and after it, on the skill it targeted, next to how their other skills moved. How Impact works →

Mobile app

The deal is in your pocket.

The parking lot before a meeting. The commute home. The five minutes between calls. Onboarding happens at a desk in week one. Everything after it happens between meetings.

  • Calls, skill builders, tracks, your Deal Prep plans and Game Mode, by text or voice
  • Feedback after every call, scored on the same rubric as at a desk
  • A Team tab for managers; the full coaching views stay on the web
Coming soon onApp Store Coming soon onGoogle Play
FirstPass mobile: home screen with practice streak and assignments
FirstPass mobile: the calls library with each buyer’s photo
Who it’s for

Everyone who talks to customers. Each with their own kind of call.

The committee call, the cold call, the renewal at risk, the customer on their third ticket: each is practiced and scored as the call it is.

Sales
Account executives
The multi-stakeholder call where one skeptic can stall the deal, and Deal Prep for the one on Thursday.
Sales calls →
Prospecting
SDRs and BDRs
Thirty seconds to earn a reason to keep talking. The win is a booked meeting.
Prospecting calls →
Retention
Account managers and CS
The renewal that’s wobbling, the at-risk save, the expansion nobody asked for yet.
Retention calls →
Specialist
Sales engineers
Technical demos and architecture reviews with buyers who know their systems better than you do.
Specialist calls →
Help Desk
Help desks and MSPs
Technicians hired for technical skill, judged on the phone. Practice the angry repeat-ticket call before it costs a contract.
FirstPass for help desks →
Partners
Channel partners
Resellers and service partners who know your product but haven’t practiced talking about it.
Partner enablement →
Integrations

Fits into the stack you already run.

Salesforce
CRM
HubSpot
CRM
SCORM 1.2
LMS
LTI 1.3
LMS
xAPI
LMS
SCIM 2.0
Provisioning
Gong · Zoom · Chorus · Teams
Call sources
SAML SSO
Auth
Slack
Notifications

Stop practicing on customers.

Give every team that talks to customers realistic practice before the call matters.

Get a demo → Try a simulation →